We are proud to present to you India’s one and only CEO Coach Accreditation Program

Introduction

CFI was founded to help create a world-class cadre of CEO  coaches who can help clients in their quest for higher levels of effectiveness and achieve their true potential.

CFI achieves this vision by offering the services of accredited CEO coaches who can coach CEOs and other top management/senior management members in their organisation, and by creating a cadre of competent coaching professionals with a high level of integrity and commitment to deliver results to their clients.

CFI's CEO Coach Accreditation program prepares Coaches to work with CEOs on a wide range of emerging executive coaching agendas.

Please read on to understand how you can leverage the power of  CFI’s CEO Coach Accreditation Program and become a world class CEO Coach.

The context for CEO Coaching

As Indian businesses experience unprecedented global opportunities for growth and expansion, they realize that one of their biggest challenges is not access to markets and finance, but to leadership talent at senior levels.  With mergers and acquisitions, both within India and overseas, becoming commonplace amongst Indian companies the need for top management to handle a wide range of issues in hitherto uncharted areas has become critical to their own effectiveness and to the success of their organisations.

While there are several variants of coaching starting from life skills to job skills, the focus of CFI is to develop business and executive coaching professionals who can coach CEOs across organisations and also help organisations bring about a coaching culture by developing their managers to become more coaching oriented in their style.

However, given the serious limitations of buying talent from outside  , organisations are realising  the need to get better at powering CEOs and senior management from within.

It is in this context that CFI’s CEO Coach Accreditation Program assumes significance.

What do CEO Coaches do?

CFI envisions CEO Coaches to play one or more of the following roles:

Act as sounding boards

The further up the corporate  ladder that one climbs the lonelier one feels. CEO’s are thus seeking  sounding boards are in search for someone to partner with to help navigate business challenges. CEO coaches help the CEOs see the bigger picture and solve complex business issues and attain leadership excellence.

Help CEOs  realise their potential

The responsibilities of CEOs are tremendous and ever-growing, as and when new responsibilities are assumed, they tend to be far more complex than the previous ones. In spite of being exceptional in their demonstrated competencies and their accomplished past, CEOs might need help in preparing themselves to move to the next level, which they can accomplish by partnering with CEO Coach. CEO coaches can help them reach their potential and executive and business coaching can prove to be a support mechanism in their leadership development .

Help  CEOs succeed in their role

Indian business finds itself in the throes of unprecedented opportunities. It also finds itself performing under the most competitive and challenging environment such as; diminishing slack resources, increasing span of control, shortening tenure and little latitude to fail. This could result in,  CEOs seeking wisdom, and support from CEO coaches to help succeed in this challenging  environment. Coaching can assist CEOs who have been promoted or who are new to their roles.

Become  an effective external CEO Coach

Many organisations choose to assign external CEO coaches, rather than internal coaches, CFI’s equips those who aspire to pursue CEO coaching as a profession with the necessary tools, skills and process know-how to fulfil needs in this fast emerging area.

CEO Coach Accreditation Program

CFI’s CEO Coach Accreditation Program (CEOCAP) is a eight-month, 200-hour, rigorous learning and practice based program.  This is India’s first program dedicated to creating a cadre of CEO Coaches.

Objectives

•    It has helped potential coaches become fully proficient in the use of CFI's coaching engagement model including the coaching process, the skills and the tools through adequate guided practice.

•    It has provided potential coaches with adequate feedback about their coaching competence throughout the program so they can learn and make continuous improvements.

•    Most importantly, it has helped CFI create a cadre of high calibre coaches who are personally and professionally proficient in CEO Coaching.

Methodology

The program methodology consists of two critical elements -

1.    Classroom inputs,
2.    Supervised coaching internship practice.

1. Classroom inputs

Classroom inputs, spread over eight  days, will cover the following  modules –

•    Basics of Psychology relevant to coaching include  - Rogers Humanistic, Ellis REBT, Seligman’s Positive Psychology

•    Psychometric assessment for coaches include coaching and psychometric testing and experiential learning of popular psychometric tools

•    CFI coaching process includes    CFI’s three stage coaching processes, Gerard Egan’s Skilled Helper Model; CFI’s coaching needs Model and CFI’s Coaching Competency model

•    Basic Coaching skills such as attending skills, responding skills , probing , empathy, prompting , probing , summarising and challenging and undertaking an integrated practice involving the integration of the process and the skills.

•    Coaching for development includes the context for Leadership Development Coaching, the Leadership Development process, the role of coaching in developing leaders, the leadership development coaching models, and the Manager as Coach Model.

•    Advanced coaching skills such as advanced empathy, information sharing, confrontation, self-disclosure, immediacy and encouragement and undertaking an integrated practice involving the integration of the process and the skills.

•    Business coaching
•    Behavioural coaching
•    Performance coaching
•    Coaching for executive agenda
•    Coaching cases
•    Reporting and documentation skills
•   Professional standards in coaching: Includes CFI’s ethical framework, supervision, referrals, accreditation and professional development guidelines.

2. Supervised coaching internship practice

Participants are required to undertake two supervised coaching engagements with a CEO under the supervision of accredited CFI’s Coach.  The internship is intended to help and gain an acceptable level of proficiency and qualify themselves for accreditation.

Each of the coaching engagements must last for duration of at least thirty two    hours, including preparation and de-briefing.  In addition, participants must     receive at least six hours of supervision over the internship period of six     months, through face to face and telephonic conversations.

Accreditation

Accreditation of participants is managed by CFI’s Accreditation and Professional Standards division.  The accreditation panel seeks to assess participants’ readiness to practice CEO Coaching and demonstrate an acceptable level of coaching competence measured against CFI’s Coaching Competence Model.

The accreditation requirements laid by CFI’s professional and accreditation standards division are as follows:

• Successful appearance at a written examination at the end of the classroom inputs,
  
• Satisfactory report from the guide,
  
• Submission of all relevant documents, including session reports, journey paper ,case studies, completion of Egan’s exercises  as per CFI’s requirements,
  
• Successful participation in a viva-voce.

Every participant who successfully fulfills the accreditation requirements will be accredited as a CEO Coach and admitted as a Member of the Coaching Foundation of India.

Requirements to retain membership

Accredited CEO  Coaches are required to practice at least 100 hours of coaching, involving at least five coaching engagements, in a span of 12 months, to retain their membership .  These 100 hours must be under the supervision of CFI Coaches.

Program resource persons

Resource persons will be drawn from CFI’s pool of professional members and faculty to fulfill the training as well as the supervisory requirements of the program.

Admission procedure for the CEO Coach Accreditation Program
Given the rigor of the program and, more importantly, the responsibility that this powerful profession places upon the Coaches, CFI is taking care to invite only those who share its passion and commitment. CFI would like to welcome to this program, Heads of Organisations, CEOs, senior Functional heads, accomplished professionals and consultants in the helping and human development fields with demonstrated competence, acknowledged respect and credibility and most importantly a passion and serious commitment to making coaching their profession and way of working and leading. Individuals ,who have had powerful coaching conversations as part of their work experience, should submit a  evidence of their coaching experience .Upon admission, the Director – CEO Coach Accreditation Program will brief participants about the program requirements in detail.

Program investment

The eight-month CEO Coach Accreditation Program comes to you at a cost of Rs.3,00,000/- (Rupees three lakh only)  plus service tax as applicable.

This cost covers:

• Intensive classroom inputs over eight  days,
  
• Guided practice under a CFI's professional coach,
  
• Access to the use of CFI’s proprietary coaching engagement models, tools templates and
  methodologies for coaching practice upon accreditation.

On admission to the program, participants are required to remit the entire course fee by DD / cheque in favor of “Executive & Business Coaching Foundation India Limited”, payable at Chennai.

Benefits

As a CFI accredited Leadership Development coach you can:

As a CFI accredited Coach, you can offer your professional coaching services to clients across organisations or use the skills to practice coaching within your own organisation to enhance the capabilities of your leaders.
Specifically, you will:

•    Be able to gain mastery over coaching as a skill and process
•    Have the opportunity to practice coaching as a profession
•    Be able to enhance your personal and professional growth

Through the accreditation program, CFI will enable you to discover your potential to practice a new profession and help develop expertise in a field which offers immense global opportunities today and in the days ahead.

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