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The CFI Way

The CFI way represents our enduring core, our lived values and our identity as a community of coaches, as experienced by our stakeholders. Here are ten things that we consciously do to shape the CFI way.

1

Our philosophical orientation

At heart of the CFI way is our philosophy of being holistic in our approach to development, our belief that leaders must not only working well but also living well. (potential and well-being). We have been deeply humanistic in our orientation – in understanding, respecting and celebrating the human spirit. In our work we have been coachee centric, non-directive and empowering. In the way we approach our practice, there are some things we have been very particular about but in many other things, we have been eclectic. Of course, we have always lived by our ethical framework and standards of professional excellence.

2

Our view to leader development

We have a very clear view to leader development and the important place of coaching in it. This is captured in CFI’s leader development model, “working well, living well” which consists of six capacities and seven intrinsic foundations.

3

Our coach competence framework

CFI has a coach competency framework which defines the 22 competencies that coaches need to master. These 22 competencies are across 5 themes forms the basis for the design of PGPEC and all our continuing professional development efforts.

4

A strong consulting orientation

We approach our client work with a strong consulting orientation so that we are able to understand their real needs and through that help them get best value from their investments and do what matters most to the business and the people. We believe that consulting conversations must precede coaching conversations.

5

Our well researched insights into pathways to client success

Given the depth of work we have done over years, we have deep insights into the pathways that contribute to client success. This guides our quality assurance and governance processes. This is integral to the CFI Process.

6

Our commitment to supervision and peer guidance

We strongly believe in supervision and peer guidance. CFI is evolving its supervision and peer guidance model and imparts that knowledge to its member community.

7

Our comprehensive standards of professional excellence

CFI has clearly articulated standards of professional excellence. This outlines the ethical standards that we commit to live by to protect the interests of our clients and demonstrate excellence in our work. This is explained separately (CFI’s Ethical Promise).

8

Our emphasis on continuing professional development

CFI has a very elaborate program to promote the continuing professional development among its coaches. This program called Utsav, the Coaching and Leadership festival promotes Professional development to deepen practice competence, familiarity with cutting-edge tools and methods to deliver excellence in their work and client connect initiatives to help CFI and its coaches stay tuned to their needs and challenges.

9

Our strong processes for each practice

CFI has a strong process for each of its practices, be it executive coaching, transition coaching, team coaching, group coaching or coaching entrepreneurs. All our coaches follow this uniform process, making our work transparent.

10

Our enviable community of coaches

At the heart of all this is the CFI coach community. CFI is what it is because of its community of coaches and their ability to deliver outstanding value to our clients. Of course, our coaches believe that CFI played an important role in initiating them in their career as coaches and contributing to their continuing professional development. Our interdependent relationship grows and becomes stronger over the years. Given the strength of this relationship, CFI never goes outside this community to fulfil its client executive coaching needs.

Thanks to these efforts, our stakeholders experience our community of coaches as:

Humane, trustworthy, empathetic, passionate, genuine and open

Reliable, making a difference and going the extra mile

Ethical, committed to doing the right thing by the coachee

Promoting self-responsibility

Generous and with a strong learning orientation

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    CFI defines Coaching as a very personal, humanistic, result-oriented, potential enhancing developmental relationship, structured between an executive seeking to further their growth and a formally trained, skilled and empathetic coach.

    Coaching aids leader development but is not therapy and is not intended to treat any form of mental illness.


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      • I need Coaching Support for My Organisation
        • Coaching for Leadership Transition
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        • Coaching Oriented Leadership Program
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