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CFI’s Ethical Promise

Given the sensitive nature of coaching as a helping relationship, CFI takes its ethical commitment very seriously.

CFI and its coaches promise to:

1

Educate our clients on coaching and how it works

2

Manage our role boundaries: where coaching begins and ends

3

Clarify what we will and will not do

4

Stop if we cannot add value

5

Refer to other sources of help when needed

6

Not give advice, especially ill-informed

7

Not use tools that we have not used on ourselves, familiar with

8

Not cause harm

9

Maintain confidentiality of information, views, discussions

10

Seek supervision

11

Keep learning

12

Use AI with responsibility and full disclosure

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We will help craft a solution to address your leader development needs.







    CFI defines Coaching as a very personal, humanistic, result-oriented, potential enhancing developmental relationship, structured between an executive seeking to further their growth and a formally trained, skilled and empathetic coach.

    Coaching aids leader development but is not therapy and is not intended to treat any form of mental illness.

    work well, live well

    Coaching is a practice.
    Becoming a coach is a journey.

    For over two decades, CFI’s Post Graduate Programme in Executive Coaching (PGPEC) has been that journey for more than 345 professionals choosing to make executive coaching a serious practice. It is a journey of personal growth as much as it is a journey of learning to coach - because the deeper we encounter ourselves, the more deeply we can work with others.

    Registrations are now open for the 38th batch, commencing in July 2027.

    Explore the Journey