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CFI’s Ethical Promise

Given the sensitive nature of coaching as a helping relationship, CFI takes its ethical commitment very seriously.

CFI and its coaches promise to:

1

Educate our clients on coaching and how it works

2

Manage our role boundaries: where coaching begins and ends

3

Clarify what we will and will not do

4

Stop if we cannot add value

5

Refer to other sources of help when needed

6

Not give advice, especially ill-informed

7

Not use tools that we have not used on ourselves, familiar with

8

Not cause harm

9

Maintain confidentiality of information, views, discussions

10

Seek supervision

11

Keep learning

12

Use AI with responsibility and full disclosure

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    CFI defines Coaching as a very personal, humanistic, result-oriented, potential enhancing developmental relationship, structured between an executive seeking to further their growth and a formally trained, skilled and empathetic coach.

    Coaching aids leader development but is not therapy and is not intended to treat any form of mental illness.


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